Have an account?
Brand safety in digital advertising focuses on safeguarding a brand's reputation by ensuring that ads are placed in appropriate environments. One of the main risks is that ads might be shown next to unsuitable or harmful content, which could lead to audiences forming negative perceptions of the brand due to this unwanted association.
Web categories with harmful or sensitive content
Alcohol
Content related to alcoholic beverages, alcohol brands, recipes, etc.
Derogatory
Content that may be biased against individuals, groups, or organizations based on race, religion, disability, sex, age, veteran status, sexual orientation, gender identity, or political affiliation. May also include discussion of such content in academic or journalistic contexts.
Downloads & File Sharing
Content related to audio, video, or software downloads.
Drugs
Content related to the recreational use of legal or illegal drugs, as well as drug paraphernalia or cultivation.
Gambling
Content related to betting or wagering in a real-world or online setting.
Politics
Political news and media, including discussions of social, governmental, and public policy.
Profanity
Prominent use of words considered indecent, such as curse words and sexual slang. Pages with only occasional usage, such as news sites quoting such words, are excluded.
Religion
Content related to religious thought or beliefs.
Sensitive Social Issues
Issues that evoke strong, opposing views and spark debate. These include issues that are controversial in most countries (such as abortion) and those specific to certain countries (such as immigration reform in the United States).
Sexual
Adult or pornographic text, image, or video content.
Shocking
Content that is designed to shock or sensationalize a subject, including excessive focus on disasters, tragedies, or accidents. Advertisers often avoid this to stay clear of distressing or emotionally charged content.
Suggestive
Adult content, as well as suggestive content that’s not explicitly pornographic. This category includes all pages categorized as adult.
Tobacco
Content related to tobacco and tobacco accessories, including lighters, humidors, ashtrays, etc.
Tragedy
Content related to death, disasters, accidents etc.
Transportation Accidents
Content related to motor vehicle, aviation, or other transportation accidents.
Violence
Content that may be considered graphically violent, gory, gruesome, or shocking, such as street fighting videos, accident photos, descriptions of torture, etc.
War
Content related to conflicts, battles, military operations, historical or ongoing wars, and discussions of their political, social, or humanitarian impact.
Weapons
(Now merged with the sensitive social issues category.) Content related to personal weapons, including knives, guns, small firearms, and ammunition.
